Senior Product Designer

I design for the gap between software and real work

Now building internal tools at Metycle, a scrap metal marketplace, for the traders and operations managers running it.
Across Heycar, Wefox, and Metycle I've worked in automotive, insurance, and industrial commodities, designing for end customers, insurance brokers, and now commodity traders. The common thread is making operational software that the people who rely on it actually trust.

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Find out more

About me

Designing with

purpose and passion

I’m a Senior Product Designer with 6+ years of experience helping startups and scaling companies turn complex workflows into products people actually adopt.

What sets me apart is that I look closely at the gap between how a product is meant to work and how people behave in real life. Where users drop off, lose trust, work around the system, or need more support, I turn those insights into clearer flows, better decisions, and products that are easier to scale.

I’ve worked across B2B SaaS, marketplaces, insurance, and automotive, using research, prototyping, and AI-supported workflows to help teams test ideas earlier and move with more confidence.

Work Experience

Senior Product Designer

METYCLE | Sep 2023 - Present

Product Designer

Heycar | June 2022 - Aug 2023

Product Designer

Wefox | Feb 2021 - May 2022

UI/UX Designer

Smoobu |Aug 2020 - Jan 2021

Methodology

My Design Philosophy

01

Understand

Continuously learning from user behavior, stakeholder context, and real-world signals. Prioritizing what people do over what they say.

02

Frame

Framing the right problem using insights, patterns, and AI-supported analysis. Rapidly testing assumptions and refining direction as new signals emerge.

03

Explore

Generating and iterating on solutions quickly using AI tools, prototyping platforms, and collaborative workflows. Exploring multiple directions before committing.

04

Validate & Ship

Shipping early, learning fast, and iterating continuously. Treating delivery as the beginning of feedback, not the end of the process.

01

Understand

Continuously learning from user behavior, stakeholder context, and real-world signals. Prioritizing what people do over what they say.

02

Frame

Framing the right problem using insights, patterns, and AI-supported analysis. Rapidly testing assumptions and refining direction as new signals emerge.

03

Explore

Generating and iterating on solutions quickly using AI tools, prototyping platforms, and collaborative workflows. Exploring multiple directions before committing.

04

Validate & Ship

Shipping early, learning fast, and iterating continuously. Treating delivery as the beginning of feedback, not the end of the process.

01

Understand

Continuously learning from user behavior, stakeholder context, and real-world signals. Prioritizing what people do over what they say.

02

Frame

Framing the right problem using insights, patterns, and AI-supported analysis. Rapidly testing assumptions and refining direction as new signals emerge.

03

Explore

Generating and iterating on solutions quickly using AI tools, prototyping platforms, and collaborative workflows. Exploring multiple directions before committing.

04

Validate & Ship

Shipping early, learning fast, and iterating continuously. Treating delivery as the beginning of feedback, not the end of the process.

Contact me

Let’s work together

Have a project in mind? I’d love to hear and connect with you.
Let’s get in touch and discuss how we can bring your ideas to life with thoughtful, user-centred design.

© 2026 Nasim Raeesi